��app

Mars Kazakhstan

How ��app helped Mars Kazakhstan unite employees from 11 countries

We helped Mars Kazakhstan bring the team together and overcome geographical and cultural barriers by launching a wellbeing project with gamification.

Success story

5 minutes read

About the Company

Mars is a family-owned company with over a century of history, 25 of which have been spent in Kazakhstan. Its headquarters in Almaty brings together 11 countries, including Azerbaijan, Armenia, Belarus, Georgia, Kyrgyzstan, Mongolia, Tajikistan, Turkmenistan, Turkey, and Uzbekistan. Snickers, M&M's, Twix, Mars, Bounty, Milky Way, Skittles, Orbit, Whiskas, Sheba, Kitekat, Pedigree, Chappi, Perfect Fit, Dreamies — all of these are brands of Mars. The corporate culture reflects core values — a family atmosphere, respect, development, and providing opportunities for career growth.

Objectives

Develop a program that enhances employee engagement in a health-oriented corporate culture through digital tools.
Unify participants by overcoming geographical, cultural, and language barriers, creating an inclusive environment for employees from various regions.

Solution

Stage 1. Research and Analytics

Before starting the project, we studied the features of the company’s corporate culture (focus on teamwork and innovation), the needs of the client and employees, and conducted interviews with the HR team and employees to identify barriers to a healthy lifestyle.

Stage 2. Platform Development

Based on the data, we created a customized mobile application with gamification elements. Branding: colors, logos, and the company’s mission are integrated into the interface. Team challenges: the ability to form groups, compete in steps/workouts, and accumulate points. Personal challenges: the program offers personalized tasks for users with varying fitness levels and goals.

Stage 3. Launch and Optimization

After the release, we monitored engagement, task completion, and collected feedback. The support team assisted users who faced difficulties due to a lack of clear understanding of the challenge mechanics.

Studied

the client's needs

Developed

a brand version of the mobile application with gamification

Integrated

a team wellbeing challenge

Launched

the project and monitored its effectiveness

The success of the project was ensured by gamification tools and reliable methods for assessing the effectiveness of the wellbeing programme. Spoiler: we achieved the project's goals and met expectations.

In general, the application can be seen as a game: you perform activities, earn points called "charges," and receive valuable prizes and gifts for them. And all of this looks like a large corporate social network branded for the client.

What challenges did we face

Project participants encountered difficulties due to a lack of understanding of the challenge mechanics. Resolving all issues and answering all questions was the task of our support department, which worked with users 24/7. Additionally, we suggested including a video or presentation about the mechanics and rules of the challenges in future projects.

134

resolved requests out of 134 user requests

12 minutes

operator response speed in projects

Results

The project successfully accomplished two strategic tasks for the client: increasing participant engagement in wellbeing and uniting company employees living in 11 countries.

Goal #1: Engagement

Metric: Engagement level (percentage of active users completing tasks regularly).
‍
Result: 78% of participants remained active throughout the project (the average for similar programmes in the industry is 65%).

Goal #2: Unification

Metric: social and content metrics, feedback from participants, demand for team challenges.
‍
Result: 98.7% of participants viewed the stories, 45% sent messages, 52.7% liked posts.

Participant Profile

Based on data from the ��app app, we created a detailed user profile for the ��app project participant and Mars Kazakhstan. This is based on regular monitoring of user activity, analysis of average indicators, and calculation of key metrics that allow for an objective assessment of engagement in the project.

Data analysis of the project revealed that key metrics exceeded target figures, confirming the effectiveness of the ��app platform and high audience motivation:

6 185

steps per day

Average performance of participants

workouts per week

Average duration — 1 hour and 3 minutes

Average indicators of participants

5 000

steps per day

WHO recommendations

150

minutes of moderate exercise per week

WHO recommendations

Client Feedback

��app is an outstanding partner with whom we have successfully developed a culture of health and well-being at Mars Kazakhstan for the fourth year.
‍
The health and well-being of employees is a key value for Mars Kazakhstan. We believe that the world we strive for starts with caring for people today. That is why our annual "Health and Well-being" challenge, implemented in collaboration with ��app, has become an integral part of our corporate culture and has brought significant results for the team.
‍
Each year, ��app enhances the project — adding new features, improving the platform, and making the challenge more interactive.
��app demonstrates impressive dedication, their expertise in the well-being field is backed by engagement, a creative approach, and the ability to anticipate participants' needs.
‍
I highly recommend ��app as a dedicated, innovative, and professional partner. We enthusiastically look to the future and plan to continue our collaboration towards our shared goal — creating a healthier and more cohesive work environment.

Communications Manager at Mars Kazakhstan, expert in Corporate Affairs, HR Brand PR, and Health & Wellbeing at Mars Kazakhstan.

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How ��app helped Mars Kazakhstan unite employees from 11 countries